Spend goes out on schedule. Nothing comes back on schedule.
Research, distinct angles, and the copy to test them — delivered in fourteen days.
Apply for This →Apply first. Nothing starts until the scope is agreed in writing.
Most ad accounts are not losing because the targeting is wrong. They are losing because every ad is the same idea wearing five outfits, and no amount of budget fixes a single idea. The expensive part was never the media. It was the months spent optimising a message that was never going to work, while treating the result as a traffic problem.
What you get
01
Research before writing
Reviews, sales calls, objections — the language your market already uses, collected before anyone opens a document.
02
Genuinely distinct angles
A spread of different ideas, not five rewrites of one. This is the entire difference between testing and guessing.
03
Full primary copy per channel
Hooks, bodies, variants — everything you need to actually run the test.
04
The page the ads point at
Landing or sales page copy included, because sending better ads to the same page changes very little.
05
A test matrix with kill criteria
What runs against what, in what order, and the result that ends an angle. Decided up front, so nothing runs on sentiment.
06
One iteration round after data
We revise on what the market said, not on what we hoped it would say.
Six pieces. One outcome: spend that finds out what works instead of hoping.
Before you apply
We write and hand off a test-ready copy set with a matrix for what runs against what — running media is a separate, explicit conversation if you want it.
That's what the test matrix and kill criteria are for — deciding what a failed angle looks like before it runs, so one bad week isn't mistaken for a bad idea.
Yes — the research works from the offer and the market rather than existing reviews, when there isn't a customer base yet to interview.
Timeline
2 weeksto delivered angles
Price
$45,000one-time
Apply first. Nothing starts until the scope is agreed in writing.